- ABOUT US
- WHAT WE OFFER
With years of experience as business leaders, we founded Alignment Key in 2021 with the aim of enhancing the success of companies. We bring our expertise and a set of transformative tools that we have developed to help businesses thrive.
I am a role model who guides businesses and people in reaching their true potential
I am Banu, Co-Founder and Executive Director of Alignment Key
I have worked in global companies in IT industry for 25 years and lead sales.
As a female leader my vision is “is being a role model enabling change in companies and peoples lives that helps them move from confusion to realization and reach their true potential.”
I coach and guide businesses and individuals and I am a certified instructor who teaches worldwide at International Human Design School BG5Business Institute.
"I support businesses and individuals in capturing the best in their journeys with practical solutions.“
I am Dinçer, Co-Founder of Alignment Key.
With the wisdom of over 30 years of business experience, I am here to help organizations and individuals find the best in their own journey. For years, I worked as a sales director in global companies in the technology sector, led teams, consulted and mentored. Now, as an ICF certified Executive and Team Coach, I work with teams and individuals and share these experiences. I am also a Yoga and Meditation instructor certified by International Yoga Institutes. I combine my experience in the business world with my work in the mental field, and use it to create saucerful companies and healthier, happier and more productive employees.
Our goal is to share knowledge that enhances the consciousness of people in the business and facilitate the attainment of an equilibrium in the realms of body, mind, and spirit. By empowering professionals to cultivate happiness and success in their professional lives, we strive to also increase the value they bring to their organizations and unlock their potential.
To enable professionals to be happy and successful in their business lives, to add more value to the structure they work for and to contribute to revealing their full potential
I came across Dinçer as a result of a coincidence. I am sure he is one of the most knowledgeable and eager-to-learn people I know. He is passionate about not only his profession but also all the fields he is interested in, he is eager to research everything in that field, to learn, and to pass on what he has learned to us. Getting coaching from such a guide helps you ask questions you never thought to ask yourself before. It makes you realize yourself, your talents, priorities, and dreams by looking at things from different dimensions. I learned about Dinçer Hodja's guidance with great enthusiasm. He is a warm, humble, sincere, and easily approachable person. Many thanks for all your hard work.
"My job is about orchestrating a team of experts to crack complex problems, and innovate. During this process of hunting solutions in the uncharted territory, all team members are asked to deliver their best; and as a leader, my task is to form the best team, and promote the conditions to keep everyone engaged during the journey. Along the path, you slowly understand how differently all team members are wired, then, you adapt your style accordingly, and everything works fine... Not really, and not always, right? Sometimes, you simply don't get it... All of your good intentions, leadership courses, and books do not seem to help in keeping everyone engaged- including yourself. After all those hopeless google searches of "how to...", I feel lucky to be introduced to the world of BG5 by Banu as an analyst first- and later as a teacher. Learning about how my design, and other designs work together (or not) is simply a boost of empathy- that we all need more of nowadays. She walks you through the BG5 world step by step, and makes the otherwise complex concepts tangible, and most importantly "applicable" on the work floor, thanks to her years of experience as a leader in the industry. Banu quickly equips you with the signposts to follow, and experimenting with those is the fun part! Besides, all "a ha!" moments in her classes, especially in 1-to-1`s with her, I get to appreciate the mechanics for giving us the "advisors", like Banu."
Every once in a while, you have the good fortune to meet someone, and by the rapport and instant connection, you know that the person was meant to come into your life. This was my experience with Banu Basaran. In January 2022, I was head hunted by Microsoft as the Sales Lead for South Africa. I was then happily employed by Nokia and had no intention of changing jobs. The recruiter asked me to have a conversation and chat with the Hiring Manager and thereafter make a decision. During the interview, it felt as though I was talking to a long-time friend. Banu has such a calm yet dynamic presence about her that I really enjoyed the interview (which is something that is not often said). It goes without saying that I took the job and had my first face-to-face with Banu during her visit to South Africa. She was even more charismatic in person. We spent a week together for my onboarding, and I got to learn from a truly brilliant and caring Leader. We also enjoyed some wonderful down-time with gin cocktails in the evening. I felt truly grateful to have her personal mentorship daily for the next few months. After learning about her being an Instructor at International Human Design School, I did not hesitate to book a workshop. During this period, I was under immense pressure, where I was not sleeping and having constant headaches. I was in a new role and had missed my quarterly target. We had daily high intensity meetings to improve the performance and I also had to keep my team motivated. She presented my Human Design Chart, and it was a “goosebump” moment. It was on point on all aspects of my life, personal, relationships and business. During the session I spoke openly about my childhood, family, relationships, and my career. I don’t trust easily, and I don’t share my life story with many people, with Banu it was different. She is a combination of trusted friend, coach, mentor, advisor, and guide, all rolled into one. As the session progressed, I felt as though she was by my side throughout my career as the design was on point and accurate. She zoomed in on my behaviours that was creating the most stress in my life and it resonated with me instantly. She then showed me how to use my personalised Human Design to empower myself and transform my life. We ended the workshop on a high note, with me feeling re-invigorated and re-energised. I am applying what I have learnt in my daily life, and I believe it has contributed to my career development, whilst enhancing my personal life. Thank You for the life changing experience Banu, and I look forward to the next one…
Banu is a solid teacher who knows the sometimes complex material of BG5 and not only explains it well so that it’s easily understandable, but more importantly she can field any question put to her, and is willing to spend however long it takes for the student to understand. I know, because she’s been highly responsive to my litany of questions long after our course was completed, and always answers them with an enthusiastic, encouraging smile! I’m thankful Banu was my teacher for BG5 certification.
I'm a big observer and most of the time speechless, but I listen carefully. I have a deep focus for things that interest me. However, with the knowledge of BG5, dilemmas that I had not noticed before, or that I did not care about, became clear. Losing focus. I didn't even notice that. This is completely contradictory to my focus. It is true that I have a deep focus, but during my education with Banu (Foundation courses 1,2, and BG5 Certification 1,2,3) I noticed, deep in the background, how certain information escapes me. Banu has this quality, at least from my perspective, to give the knowledge that you also catch the missing parts and to really notice what is behind the scene. For me, she is a Great Respectful Outer Authority. She has an innate quality and, Yes I was attracted to her respected leadership. I am not easily influenced. She cares about her students, her natural calmness, willingness to answer students dilemmas. She ”throws practical examples out of her sleeve” to make it easier to identify knowledge. Although all of us /students have a lot of experience, it helps us to place them in BG5 knowing that you can also see things from the other side of the table and always encourages us to share our experiences. I am grateful for her dedicated sharing of the knowledge and all the empowerment she shares with us. As a CEO, I know all my employees. I know them well. I pay attention to the needs and demands of my people. Now I also see all the weak points of the company, and with Banu's experience in the business world and valuable knowledge that she shares, I can find the right solution for the company. When the student is ready, the teacher comes! I was in the right place at the right time!
My journey in the BG5 consultant program with Banu has been very valuable. I particularly appreciated Banu's practical approach and the way she seamlessly blended theory with real-life examples from the corporate world, enabling us to better understand and apply the concepts in a practical context. Banu has been an inspiring and dedicated instructor, always willing to answer our questions and address our concerns. She created an open and friendly environment where I felt comfortable exploring and freely sharing my thoughts and experiences. Furthermore, professionalism and deep knowledge in the field of BG5 were evident throughout the entire program. I had confidence that I was receiving the most up-to-date and relevant information, along with quality guidance for our development as BG5 consultants. I enjoy Andy's assistance in this course. He was very supportive, present on forums and in weekly sessions, I felt that he cared about us and our learning journey. The BG5 consultant program has provided me with a fresh and valuable perspective on how we can understand and support small business and people's potential in career and professional domains. I feel inspired and confident in applying these teachings in my consulting practice, knowing that I can make a positive impact on my clients' lives. It was a wonderful learning experience for me.
Banu is an AMAZING instructor! She covered the course content in an easily digestible way, and could always clearly answered my questions. She made the classes engaging, and her instructing abilities really shined through. Semester 3 of the Business Consultant Certification Program (and the whole program overall) was a deeply insightful and knowledge-building experience for me. This program encompassed more than I could have imagined, and I feel prepared and so excited to bring this into the world as a consultant. I highly recommend this program, and Banu as an instructor, to anyone interested in embarking on the journey to becoming a certified BG5 Career and Business Consultant!